What annoys me more than the techno jargon is when the changes seem predominantly just focused on new colors. I'd at least appreciate they are trying to make an advancement in the way the bike or parts function, rather than just offer me some pretty red bolts on the cranks to match the derailleur or headset color. When did we get more concerned about looks over function? Some bikes these days - you'd think they are works of art or something color coordinated designed by your girlfriend rather than a mountain bike that's supposed to shred and get dirty - at which point, if you're actually riding your bike, who cares what color your bolts are?